Awareness of Dunedin promotion

This indicator measures a city that actively promotes itself and its businesses.

Vision

A city that encourages strong local business, employment growth, and attracts increasing numbers of new businesses and tourism.

Why do we do this?

Monitoring awareness of Dunedin City Council promotion of Dunedin in target markets including Auckland and Wellington allows us to understand the effectiveness of our campaigns.

Awareness of Dunedin Promotion

% Aware
2003 29
2004 60
2005 73
2006 57
2007 64
2008 41

Data Source: DCC

Last reviewed: 13 Mar 2009 4:59pm


Dunedin City Council