It also aims to optimise the contribution of festivals and events to the city’s economic development. It is important to ensure that our event funds are allocated fairly and transparently, based on clearly defined criteria. The Dunedin Festival and Events Strategy 2009 – 2019 was developed to facilitate this process.
This strategy classifies events into three categories:
Premier – A festival or event that attracts a large audience and participation generates significant economic wealth and contributes to the positive international and national profile of the city. A premier festival or event will attract at least 5,000 visitor nights and/or will generate $1.0m or more through direct visitor expenditure, and will generate high levels of positive media awareness. Premier events will be supported by Enterprise Dunedin and each will be linked with relevant international marketing campaigns. A premier event may be a one–off event or may re–occur on an annual or biennial basis.
Major – A festival or event that attracts a substantial audience and participation and contributes to the positive regional and sometimes national profile of the city. A major festival or event will attract an audience of at least 5,000 people including a reasonable number of visitors, mostly from the Southern region (Otago and Southland). Major events usually occur on an annual basis although not necessarily so.
Local – A festival or event that is staged for local people as a celebration of an occasion or for some reason that is significant to the wider community. Audience participation will vary and admissions will usually be free, although where a local event is also a fundraiser this may not be so.
Eligibility for Events Funding
Festivals and events that are eligible for funding include but are not restricted to: not–for–profit organisations including clubs and societies; local, regional and national sports, arts, culture and recreation organisations; and charitable trusts.
Funding for events is allocated and available for one, two or three years as follows:
|Funding of up to $5,000 per annum for any one festival or event||
Total funding pool for local events:|
(50% of total funding pool allocated to small community events)
(50% of total funding pool allocated to small commercial events)
|Two funding rounds per year. Applications close 31 March for events held after 1 June, and 30 September for events held after 1 December.|
|Major /Premier Events||Budget||2016/17||2017/18|
|Major events Funding up to $50,000 per annum for any one festival/event||Total funding pool for Major/Premier events:||$466,800||$468,700|
|Premier Events Funding of over $50,000 per annum for any one festival/event|
|Applications for these funds should be completed with reference to the Dunedin Festivals and Events Strategy 2009 – 2019.|
Civic/Council Events Funding
The Council budget for civic events is:
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