Use of Dunedin Chinese Garden Survey
This survey provided guidance to the Dunedin City Council (DCC) on the Use of the Chinese Garden. The key findings from the survey included:
- Almost two thirds of Panellists who responded have visited the Dunedin Chinese Garden. Most have visited once or only a few times. Two thirds of those who have visited only once plan to visit again.
- The most common reasons for those not wanting to visit again are cost, ‘it’s a oncer’, and lack of interest.
- The main deterrents for Panellists who have never visited the Garden are the entry fee and lack of interest.
- Newspaper and word of mouth are the most common sources of information about the Garden for Panellists.
- 53% of Panellists who have visited the Garden are likely to recommend it to others.
- Almost two thirds of Panellists who have visited the Garden did not visit the Tea House. Suggested improvements to the Tea House included providing a greater range of café style options such as coffee, sandwiches and muffins.
- Ideas for encouraging more visitors include having more events, reducing the cost, having more food options and combining it with the Toitu Early Settlers Museum (TOSM). Suggested events include concerts, exhibitions, meditation, kids events, cookery classes and Tai Chi.
The People Panel findings will contribute towards plans that are already in place to make changes to the Garden. These results will be used in conjunction with findings completed by a student from Otago Polytechnic who was also focussed on understanding what makes people come to the Garden and how they feel about their experience when they are at the Garden.
- The findings reinforce our belief that we needed to be offering more food and beverage options in the Tea House and we will move forward with this as soon as possible.
- We are interested in the answers to questions about activities as we run a large number of these during the year. However, we need to be more effective at promoting these activities as answers indicate people don’t always know what we are doing. We have a meeting scheduled in December with our Marketing and Communications team and we will be looking at our marketing campaign for the coming year. This feedback will form a large part of our discussions.
- We also need to find out more about how the community accesses information about events in the city. We use a wide range of mediums to communicate our Garden’s events and activities but need to investigate how to reach a wider audience.
Any feedback we receive about the Garden is valuable to us, both where we need to improve and also the positive feedback about things we are doing well. Phone calls, emails and coming in to see us is always welcome, so keep it up. This Garden was built as a celebration of our diverse cultures and communities and is here for everyone to share – we will work to make sure it stays that way
Still didn't find what you were looking for?