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Dunedin City Council – Kaunihera-a-rohe o Otepoti
Green pattern.

Draft Dunedin Destination Plan

This survey helped to inform the development of the draftDunedin Destination Plan. The Plan takes a city-wide approach to marketingand managing Dunedin as a compelling destination, and we would like to hearfrom you your views on how we can do this. Council approved the draftdocument for public consultation in March 2017, and it is expected that publicconsultation will be open soon. All feedback will be considered before the Planis finalised by Council later in the year.

The key findings were:

  • A majority of the panellists agreed or strongly agreed with the following statements:
    • More people in Dunedin would benefit the Dunedin economy (78%)
    • More people in Dunedin would enhance the social fabric and diversity of our communities (73%)
    • More people in Dunedin would provide more cultural opportunities (72%)
  • Almost half of the panellists (44%) disagreed or strongly disagreed that more people in Dunedin would provide benefits for our natural environment and only 22% of the panellists agreed or strongly agreed with the statement.
  • More than half of the panellists (65%) agreed or strongly agreed that overall, more people in Dunedin would benefit Dunedin and its people.
  • A majority of the panellists (77%) agreed or strongly agreed that more visitors to the city (including tourists) would benefit Dunedin.
  • Almost all of the panellists (93%) agreed or strongly agreed that more investment and business in the city would benefit Dunedin.
  • Over half of the panellists agreed or strongly agreed with the following statements:
    • More students coming to the city would benefit Dunedin (67%)
    • More residents living in the city would benefit Dunedin (67%)
  • 57 respondents suggested promoting positive qualities of Dunedin, including the great quality of life, reasonable cost of living and housing, great outdoors and strong communities.
  • 14 respondents suggested providing better opportunities for business start-up and investment.
  • 12 respondents suggested enhancing the public transport, and another 12 respondents suggested promoting the cultural and creative vibe of Dunedin.
  • 11 respondents emphasised the importance of quality over quantity, suggesting that a small volume of high quality visitors is important for Dunedin.
  • 10 respondents stated that the current marketing campaign of Dunedin is good and should stay as is, while 9 respondents stated that there is no need nor the capacity for more growth and visitors to Dunedin.

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